Gupta Anil
The Business School, University of Jammu, Jammu and Kashmir-180006, India
- 1 Paper
- 2013
- IJEMS
Correlated papers (1)
2013
- Co-AuthorAuthor 2 of 2IJEMSVol. 4(2)
Illuminating viewer-based brand equity in sports
Naik Anish Yousaf, Gupta Anil
- IJSN 0973-3140 · 2229-6441
- IJEMS 2229-6425 · 2229-600X
- IJABR 2250-3560 · 2250-3579
- GJBB 2278-8891 · 2278-9103