An empirical investigation of attributes, which motivates a customer to buy a product: a case study of financial dailies

Gangwar Neha; Mittal Rashi

Research article · International Journal of Engineering and Management Sciences

An empirical investigation of attributes, which motivates a customer to buy a product: a case study of financial dailies

Gangwar Neha, Mittal Rashi

1Noida International University, Gautam Bhudh Nagar (Noida), Uttar Pradesh, India

Management & Economics

Full text

Open PDF Download

If the preview doesn’t load in your browser, use “Open PDF”.

Publication details

Journal: International Journal of Engineering and Management Sciences
Volume: 5
Issue: 3
Year: 2014
Pages: 208-214
Print ISSN: 2229-6425
Online ISSN: 2229-600X
Publisher: Society for Science and Nature

Cite this article

Neha, G., & Rashi, M. (2014). An empirical investigation of attributes, which motivates a customer to buy a product: a case study of financial dailies. International Journal of Engineering and Management Sciences, 5(3), 208–214. http://localhost:3000/papers/ijems-2014-v5i3-an-empirical-investigation-of-attributes-which-motivates-a-customer-to-buy-a

BibTeX RIS