Banking in India - Branding strategies of the new decade

Pradeesh N. Kumar; P. N. Prasad

Research article · International Journal of Engineering and Management Sciences

Banking in India - Branding strategies of the new decade

Pradeesh N. Kumar, P. N. Prasad

1 School of Management, Noorul Islam University, Tamil Nadu 629180, India

Management & Economics

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Publication details

Journal: International Journal of Engineering and Management Sciences
Volume: 3
Issue: 3
Year: 2012
Print ISSN: 2229-6425
Online ISSN: 2229-600X
Publisher: Society for Science and Nature

Cite this article

Kumar, P. N., & Prasad, P. N. (2012). Banking in India - Branding strategies of the new decade. International Journal of Engineering and Management Sciences, 3(3). http://localhost:3000/papers/ijems-2012-v3i3-banking-in-india-branding-strategies-of-the-new

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